Dan Sterling had a leak. While away for the weekend, faulty plumbing in a 3rd floor bathroom laid waste to everything below, down to the basement.

After cleaning up this $100K catastrophe, Dan looked for a solution to avoid a repeat in his 150 year old home. What he found were overpriced and under-performing old school designs. They cost thousands of dollars and provided archaic control panels that were frustrating to program. They lacked Internet connectivity and provided no useful information on water consumption

As an experienced serial entrepreneur, Dan saw the opportunity for a new leak detection system that made use of modern chipsets, advanced software, and the power of the Internet to help people conserve, protect, and save money.

Dan built a team that unveiled a product concept in June 2014 and was awarded winner of the Massachusetts Clean Energy Coalition Hackathon, held at Greentown Labs. In October 2014 the company launched a successful Kickstarter campaign that raised over $60,000 and brought a strong response from various interested parties, including homeowners’ insurance providers.

The system makes use of a homeowner’s existing WiFi network to collect water usage information in the Cloud, down to a per-second level. Simple profile information provided by the user allows Water Hero to start looking for unusual water flows that may indicate a leak. When it detects abnormal water usage, a homeowner receives a warning message via a text message. Unless the homeowner instructs otherwise, Water Hero will activate a motorized valve to shut off the water, protecting your home and your family.

Imagine a pipe bursting in your home while you’re away on vacation. Damages can run into thousands of dollars, and your family’s most valuable possessions destroyed. Mold can set in, you could be out of the house for months, and the value of your home could decline permanently. Insurance only begins to cover the losses from a water leak.

Our premise is that leak and pipe burst protection should be affordable by everyone, and that it should be easy to install and easy to own. We want to help protect you from all leaks, large and small, and allow you to understand and control your water usage better than ever before. Water Hero provides you with an economical system to let you conserve, protect, and save water—one of our most precious resources.


Dan Sterling

Dan Sterling
Chief Executive Officer & Founder

Dan is a serial entrepreneur who has followed his passions from Artisan Breads to Network Security and now Home Automation. Prior to Water Hero, Dan served as interim CEO of SecurePipe, a venture-backed network security firm later acquired by Trustwave. Among the companies he has founded is Breadsmith, which pioneered the artisan bakery movement and now has locations throughout the nation. Dan developed Breadsmith’s sourdough starter in his kitchen in 1992 and began developing Water Hero in his basement in 2014. He received his MBA from Harvard and his BA from Carleton College, with honors.

Vic Berry

Vic Berry
Vice President, Engineering

Vic came to Water Hero after 9 years at Bose Corporation, where he served as Director of the Mobile Applications Group, coordinating work that spanned multiple divisions and developing Bose’s most successful products. He has over 25 years of expertise in software architecture and networking for wireless and other telephony products, as well as in algorithms and real-time embedded and application development. For the past 19 years he also has lectured on Computer Science at Boston University. Vic received his MS in Computer Science from BU and his BS from SUNY Brockport.

Dan Fink
Vice President, Operations

Dan has experience driving tech innovation both through entrepreneurship, non-profits and collaborations with Fortune 500 companies.  Prior to Water Hero, Dan was a innovation strategy consultant at Innosight and worked with multiple Fortune 500 companies to develop new strategies and business models. He has worked on many water related projects across the globe, including in the Philippines, Zambia and California. He has also held positions as a solar energy project manager where he worked with affordable housing development corporations to manage the construction of some of the largest solar installations in New York State and in research at Lawrence Berkeley Laboratories.

Chris Phillips

Chris Phillips
Principal Software Engineer

Chris is a free range software architect/engineer who has wandered into many fields while creating software for manufacturing, business, streaming media, music production, graphic processing, consumer electronics, and developer tool applications. Whether it will run front-and-center on your device screen or be hidden deep within a chip inside a black box, Chris understands that the best software systems meld seamlessly with their most unpredictable component – the human user. Extra Class amateur radio operator and President of the Norwood Amateur Radio Club. Boston University, BS Electrical Engineering.

Eric Koetsch

Principal Software Quality Engineer
Eric is a SQA Engineer with 20+ years of experience. He has expertise in a range of areas from language learning software to networked DVR to Bluetooth audio to iOT.   He holds a B.S. in Communications/Media Fitchburg State University, Graduate Certificate in Software QA Northeastern University. ASQ Certified Software Quality Engineer.


David Krakoff

David Krakoff
Marketing and Distribution

David has had a diverse career spanning more than 30 years with world class, public and private global companies of $4-13 billion. Most recently, David was President for the Americas of TOTO and President of TOTO Brasil. TOTO, headquartered in Kitakyushu, Japan, is the world’s largest manufacturer of plumbing fixtures and fittings. He has also held senior positions in leading global companies in the metals industry and major appliance industry. David received his Bachelor’s and Masters degrees at The Ohio State University where he earned Bachelor’s & Masters degrees in Political Science. He resides with his family near Atlanta, Georgia.

John Dexheimer

John Dexheimer

John is President and Founder of LightWave Advisors, Inc., with a record of success in helping leading edge firms receive over $800 million of equity investments and mergers. He has advised on over 100 completed company financings and mergers in software, communications, electronics-optics, advanced materials and services including environmental. He has founded startups and has held various part-time operating roles in startups and turnarounds. John has also served on several boards of public and private firms and has been active in the Optical Society of America. John received his MBA from Harvard and a BS from the University of Minnesota

Pete Farmer

Pete Farmer
Business Development

Pete has 30 years’ experience in business development for IoT, SaaS, telecom, wireless, and Internet services. He was a leading market analyst in optical communications as well as a wireless pioneer with CellNet Data Systems and TAL Wireless Networks. At BT North America, Pete directed strategic planning, developed specialized online services for law (ABAnet) and the entertainment industry (ESI Street), and helped create one of the first native PC clients for email. He received his MBA from Harvard with honors and his BA from Carleton College with high honors.

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Automatic Water Shut Off Valve & Water Monitoring System

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Water Hero, Inc
73 Lothrop St
Beverly, MA  01915
For Sales: or 877-662-4496
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